Product Leadership • AI Strategy • UX Research

Building Human Trust
in an AI-First World.

Trusted by teams at
Projects & Outcomes
Prod Design
UX Research
Designing a Digital Material Science Notebook

Product Definition - Rapid MVP

Rescued a one year stalled project and launched a functional MVP in three months.

Strategy
AI Audit
AI Discoverability Audit for Cooking Studio

New Funnel Avenue - Content Strategy

Turned what started as a simple SEO audit into a comprehensive RAO strategy that currently drives 30% of site traffic.

Investor Deck
Storytelling
Fund Raising Round

Conveying trust through Storytelling

Led the research phase, deck design, and narrative construction for a successful $300K USD seed funding round.

How I can help you
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Strategic Audit
AI Trust & Discoverability

Deep dive into your current user flows to find the key moments where a human touch is non-negotiable.
Delivered as a comprehensive report with prioritized fixes.

groups
Advisory
Leadership & Mentorship

Fractional Head of Design. From product workshops to communication training, I help your teams to find and reduce friction points for optimal workflows and better user experiences.

rocket_launch
Enablement
Narrative & Fundraising

Startup and Scaleup identity and branding, GTM strategy or investor deck crafting. I help you turn features into an investable vision.

Empower your teams

Bringing clarity to the chaos of innovation.

The best strategy fails if your team doesn't understand the 'why.' I bring the communication skills to bridge the gap between technical complexity and business goals. My objective is to turn technical friction into a coherent narrative that your team, and your users can trust.

The Xiphias Media Experiment

I keep a YouTube Channel and Blog to share tips and thoughts on Design, Communication and Startups. Feel free to take a look!

Video Playlist
An introduction to Digital Empathy.
Blog
Between Hemispheres
The Digital Lab Notebook

Role

Lead Product Strategist/UX Researcher

Timeline

12 Weeks

Result

Unblocked a year-long stalemate and shipped a functional MVP.

From "Stalled" to MVP in 3 Months.

Context: A Year of "Inside Arguing"

When I joined, the project had been stalled for nearly a year. The objective was to create a digital notebook for material scientists but the execution was paralyzed. The team knew what they wanted to build but couldn't articulate how it should work. This ambiguity caused friction between the previous designer and the developers.

Discovery: Freedom vs. Standardization

I paused design work to interview the two key stakeholder groups separately and uncovered a fundamental conflict:

  • The Scientists: Valued flexibility and open note taking.
  • The CEO: Wanted standardization to reduce human error.

Complexity Layer: Additional technical constraint: The data needed to be machine-readable to drive an automated robotic workbench.

Strategy: "Structured Freedom"

To break the stalemate, I proposed a data model that satisfied both human and machine needs:

We designed a "Branching Workflow." Researchers could document linear steps but easily "branch" off to test variables without rewriting the whole process. Behind the scenes, the data entry was strictly typed for the robot.

Outcome

By translating abstract business goals into concrete logic, we moved from "concept" to a functional MVP in 3 months. The tool remains in use today as the backbone of their lab operations.
The Hidden Funnel

Role

Strategic Consultant

Timeline

2 Weeks (Audit + Fix)

Result

30% of total organic traffic now originates from AI Agents.

Unlocking 30% Net New Traffic via AI.

Context: The "Growth Plateau"

The client, a local cooking studio, noticed their growth was stalling. They assumed their Google rankings were slipping and hired me to teach them basic SEO. However, my initial audit showed their traditional SEO was excellent. The problem wasn't the search engine, but the new way users were searching.

Diagnosis: Invisible to Agents

I tested the studio's visibility against AI Assistants (ChatGPT, Gemini). While Google listed them high on page results, the AI agents didn't even know the studio existed. I identified two barriers:

  • Trapped Data: Vital details were embedded in images (pixels), not code.
  • Poor Schema: Agents couldn't parse "dates" or "prices" to answer user queries.
The Intervention: RAO Strategy

I devised and implemented a Retrieval Augmented Optimization (RAO) strategy:

  • Decoupling Content: Rebuilt image-heavy sections with HTML overlays so bots could scrape the text.
  • The "Rosetta Stone": Implemented custom Schema Markup, giving LLMs a structured "menu" of data they could quote directly.
Outcome

In the pilot course, 7 out of 12 attendees found the class via a chatbot. Today, without increasing ad spend, 30% of organic traffic comes from AI referrals.
The Translation Layer

Role

Product Storyteller

Timeline

2 Week Sprint

Result

Accepted to 2 accelerators and raised a $300k Seed Round.

From "Deep Tech" Specs to Funding.

Context: The "Curse of Knowledge"

The client was building a cutting-edge service for homomorphic encryption. Their original pitch deck was a wall of technical specifications. They thought they had to sell the math, but investors wanted to look at the business.

Diagnosis: Features vs. Value

I facilitated a value-proposition workshop to pull the team out of the technical specs. We identified the core disconnect:

  • Engineering View: Focused on HOW the process made the product different.
  • Business View: "We allow companies to monetize sensitive data without ever exposing it to leaks."
Strategy: The Narrative Pivot

We restructured the pitch from "How it works" to "What it unlocks":

  1. The Hook: Framed the tech as a Military Grade feature for data pipelines, not just any security.
  2. The Artifact: Replaced architecture diagrams with clear "Before/After" business workflows.
  3. The Coaching: Scripted the pitch to focus on market risk rather than cryptographic proofs.
Outcome

The new narrative bridged the gap between the lab and the market, securing entry into two accelerators and closing a $300,000 pre-seed round.